Tag Archives: voxygen

Can Targeted Marketing always be Relevant?

Yes digital marketers and experience designers have the ability to serve relevant advertising but is the definition of ‘relevant’ too narrow? Too much targeting (power and control) removes something truly relevant to people, surprises.

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Posted in Design Thinking

Ideas from the Design of Understanding 2011 Conference

Last Friday I was lucky enough to pick up a last minute ticket for the sold out Design of Understanding Conference (thanks @howells) held at St Bride’s Library in London. TheĀ event mainly dealt with how the design of data and …

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Posted in Design Thinking

Designing Tools for Skype

Last year we were asked by Skype to help develop their customer support strategy for Skype Connect, a service which allows companies to connect their phone systems to Skype. During the project we saw an opportunity to create an innovative …

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Posted in Voxygen Projects